Taking a legend
to new heights

Case Study: Virginia is for lovers

Managing an iconic brand slogan is like trying to control the wind.

“Ad Age” named “Virginia is for lovers” one of the most iconic ad campaigns in the past five decades. To pay future dividends on its powerful equity, we needed to find a way to ensure clear brand standards.

Brand dividends seen and remembered

Every day, we operate the Virginia Tourism’s purchasing portals that features over 130 branded items for consumers and retailers, as well as manage the advertising program for highway welcome centers all over Virginia.

Wine glasses with an etched logo
Beverage coaster with a Virginia is for lovers logo
Charcuterie board with an inscribed logo
Woman wearing a matching Virginia is for lovers hat and T-shirt
Windbreaker jacket with a logo
Women wearing Virginia is for lovers T-shirts
Welcome to Virginia road sign
Acoustic guitar with guitar picks
Red water tumblers that say Virginia is for lovers

Another 50 years at the ready

Our work encourages participation and celebration of Virginia’s tourism industry, which is a vital component of the local economy.