“Ad Age” named “Virginia is for lovers” one of the most iconic ad campaigns in the past five decades. To pay future dividends on its powerful equity, we needed to find a way to ensure clear brand standards.
Every day, we operate the Virginia Tourism’s purchasing portals that features over 130 branded items for consumers and retailers, as well as manage the advertising program for highway welcome centers all over Virginia.
Our work encourages participation and celebration of Virginia’s tourism industry, which is a vital component of the local economy.