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UM had a big incoming freshman class and a big commitment to sustainability.
Highly focused on the future, sustainability encompasses one of the University’s core values. How do you get thousands of incoming freshmen to join “the sustainability team” from day one?
Sustainability seen and remembered.
During freshman orientation, Planet Blue water bottles introduced students to the campus-wide sustainability effort.
A great, new campus tradition
Simultaneously launched across the system’s eight locations, 13,000 Planet Blue water bottles hit campus. Everywhere the bottle is seen, everyone remembers that they’re part of the University’s sustainability commitment.